A European project dedicated to science communication, ReThink, aimed to map the communication actors in the scientific area. They did not look at the whole continent, but selected a few countries: Italy, the Netherlands, the UK, Sweden, Poland, Serbia and Portugal. I paid particular attention to the results from Poland, because I expect them to be similar to those from Romania, as neither country has a tradition of communicating about science.
The team members only looked at online and three specific topics for a closer look: climate change, artificial intelligence and nutrition.
What I was found interesting:
Poland was the only country where the majority of communicators were individuals, not institutions. This may mean (my conclusion, not the report's) that there is a gap of desire for institutional communication on science and that this role is taken over by people who have a personal passion for the subject.
In Serbia and Poland, the academic and research area is poorly represented among communication actors.
In the UK and Portugal, researchers are among the most active communicators in the climate change at the individual level - 11% in the UK, 36% in Portugal.
The most used channels: the website comes first in almost all countries; in those with a tradition of science communication, Twitter comes first or second and podcasts also appear as a means of communication. In Poland, Facebook is the most popular.
The report is here and is full of interesting information, I urge you to read it.
Source tables: Scoping Report on the Science Communication Ecosystem
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